AAA: Most Travelers on Thanksgiving Since 2007
AAA Travel projects 46.3 million Americans will journey 50 miles or more from home during the Thanksgiving weekend, the highest volume for the holiday since 2007 and a 4.2 percent increase over 2013. Almost 90 percent of travelers (41.3 million) will celebrate the holiday with a road trip and likely will enjoy the lowest Thanksgiving gas prices in five years. The Thanksgiving holiday travel period is defined as Wednesday, November 26 through Sunday, November 30.
Highlights from 2014 Thanksgiving Travel Forecast:
- Thanksgiving holiday travel volume is expected to reach the highest level since 2007, with 46.3 million Americans taking a trip.
- The 2014 forecast is 4.2 percent higher than the 44.4 million Americans who traveled last year and the greatest growth rate for any holiday since Independence Day 2012.
- Road trippers likely will pay the lowest Thanksgiving price for fuel in five years. Today’s national average price of gas is $2.85 per gallon, which is 43 cents lower than the average price for Thanksgiving a year ago ($3.28 per gallon).
- More than 89 percent of travelers (41.3 million) will travel by automobile, a 4.3 percent increase from 39.6 million last year.
- Air travel for Thanksgiving is expected to be at the highest level since 2007, with 3.55 million Americans taking to the skies.
- Travelers will encounter moderately higher prices with airfares one percent higher, mid-range hotels up eight percent and car rentals costing 10 percent more.
- The average distance traveled this Thanksgiving will be 549 miles roundtrip and Americans will spend an average of $573 during the holiday weekend.
“This year, more Americans will give thanks for the opportunity to travel to friends and family than any year since 2007,” said Marshall L. Doney, AAA President and Chief Operating Officer. “Americans are more optimistic about the future as improvements in several key economic factors, including employment, GDP and disposable income, are boosting consumer confidence and the desire to travel.”
“Holiday joy has come early this year with Americans likely to pay the lowest Thanksgiving gas prices since 2009. Lower prices are increasing disposable income and enabling families to carve out more money from household budgets for travel this Thanksgiving,” continued Doney.
Impact of gasoline prices on travel plans
The national price of gasoline has fallen below $3.00 per gallon for the first time since Dec. 22, 2010, a welcome gift for travelers as they head into the busy holiday travel season. AAA predicts most U.S. travelers likely will pay the cheapest Thanksgiving gas prices in five years. More than 89 percent (41.3 million) of holiday travelers will drive to their destination, a 4.3 percent increase from 2013.
Travel expenses rise modestly
According to AAA’s Leisure Travel Index, hotel rates for AAA Three Diamond lodgings are expected to increase eight percent from one year ago with travelers spending an average of $154 per night compared to $142 last year. The average hotel rate for AAA Two Diamond hotels has risen nine percent with an average cost of $114 per night.
Weekend daily car rental rates will average $55, 10 percent higher than last year. Airfares will only increase one percent, with an average discounted round-trip rate of $189 across 40 top domestic routes.
Most of travelers’ budgets go toward transportation, food and shopping
Travelers are expected to spend an average of $573 over the course of their holiday travels. Despite lower average gas prices, travelers are allocating 31 percent of their budgets to fuel transportation. Food and beverage and shopping will account for 22 percent and 20 percent of holiday travel budgets, respectively.
Travelers’ spending plans mirror their intended activities this Thanksgiving, with 70 percent of travelers reporting they will enjoy dining during their vacation and 59 percent will go shopping. Eighty-nine percent of travelers plan to spend time with friends and family this Thanksgiving holiday.
AAA offers travel planning resources
AAA’s digital tools for travel planning on the go include the free AAA Mobile app for iPhone, iPad and Android. Travelers can use the app to map a route, find current gas prices and discounts, book a hotel and access AAA roadside assistance. Travelers can learn more at AAA.com/mobile.
On AAA.com, travelers can find more than 58,000 AAA Approved and Diamond Rated hotels and restaurants using the TripTik Travel Planner or the searchable Travel Guides at AAA.com/Travel. Every AAA Approved establishment offers the assurance of acceptable cleanliness, comfort and hospitality, and ratings of One to Five Diamonds help travelers find the right match for amenities and services.
AAA’s collection of downloadable eTourBook guides for tablets and smartphones is available free to members atAAA.com/ebooks. Choose from 101 top North American destinations including city titles, like the award-winning Las Vegas, and regions like Wine Country and national parks.
AAA’s projections are based on economic forecasting and research by IHS Global Insight. The Colorado-based business information provider teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. The complete AAA/IHS Global Insight 2014 Thanksgiving Travel Forecast can be found here.
As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com. For more information about AAA Travel, visit AAA.com/Travel.
