5 Tips To Protect Your Fleet's Reputation

Is Reputation Management Important For Fleets?

“There’s no such thing as bad publicity” works great for celebrities and artists, but not for most businesses–and definitely not for commercial fleets.

Reputation management directly affects a business’s future and how their industry and potential customers perceive them.

Here are a few tips for maintaining your fleet’s good name:

Coaching Best Driving Practices

Investing in the right combo of telematics and Mobile DVR is the first step toward driver coaching. Once these systems are in place, fleet managers can implement incentivized programs that reward the safest performers. Safer practices mean less incidents and headlines about one of your vehicles turned over on the highway.

Monitoring & Tracking Drivers

Drivers’ behavior tends to improve when they know they’re being monitored, which is necessary, considering they’re representatives of your outfit. Live look-ins, check-ins, and GPS tracking ensure that vehicle operators are where they should be, at any given time. AI-powered dashcams like the MobileMule™ AI provide powerful real-time insights into distracted driving and other harmful driver habits.

Holding Drivers Accountable

Maintaining visual and data records from fleet vehicles ensures that you have ample evidence to establish culpability later on for legal and insurance purposes, just in case things go south.

Timely Performance

Knowing your cargo’s location & ETA and getting delivery confirmation are crucial, especially when timeliness is a key part of your business (here’s looking at you, delivery fleets).

Managing Your Online Reputation

When it comes to reputation, your online presence weighs heavily. From reviews, to social media comments, to news in circulation, it pays to pay attention and see what others are saying about you. Publicly addressing complaints can yield positive results down the line.